Now, it feels as if the powers-that-be are gaming the system, in order to earn a status rapidly decreasing in value. At the risk of sounding “get-off-my-lawn-esque,” an album used to mean something an expression of individuality, as well as a creative showcase for aspiring visionaries. And while it should be a cause for celebration, these days, gold and platinum certifications seem to feel slightly hollow. So what happens when Cardi’s album officially goes gold? The process seems inevitable at this point. Quick Maths: 1,500 Song Streams = One Album Sale Since lead single “Bodak Yellow” has gone five times platinum, and ten songs count for one album equivalent sale, Invasion Of Privacy officially boasts five-hundred thousand units sold - exclusively on the strength of one single, rapidly approaching its anniversary. Granted, the accomplishment derives from a technicality. Despite being mere hours old, the project has already earned a Gold certification. Today, Cardi B dropped off her debut album Invasion Of Privacy. It's no wonder companies fought tooth and nail against the arrival of streaming services like Spotify, Apple Music, and Tidal. Believe it or not, the era from 1993-2005 was among the most prosperous in music history. You copped it, and had to live with your decision. Albums weren't instantly accessible the moment they dropped. There were no all-access services for a meager ten dollars a month. So fuck it, I stole both, spent the 20 on a dub sack"įor many twenty-something fans, Game's conundrum proves relatable at least, until the final bars of juvenile delinquency.
Illmatic on the top shelf, The Chronic on the left, homie I'm in the record shop with choices to make It's like Game rapped, back on Nas' "Hustlers:" A simple scan through the annals of history reveal an impressive collection of hip-hop classics many of the genre's best selling records were objectively excellent, adding veracity to the old adage "only the strong survive." You have to remember, this was an era where the consumer spoke with their wallet, and actively took the time to trek to record stores. In short, platinum status was an honor reserved for the genre's elite.
For some context, Dre’s fingerprints have been on many-a-platinum record 2001 is currently six-times platinum, Doggystyle is four times platinum, The Chronic is triple platinum, and The Marshall Mathers LP is the all-too-elusive diamond. Dre comparing his plaques to an athletes trophies on “Forgot About Dre,” accompanied by an effective visual aid. In hip-hop, where sales are all-to-often used as a barometer of relevance, the plaque was something like a rite of passage. Platinum plaques have long been equated to the holy grail. In this day and age, is going platinum still the same milestone it once was?
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